Conversion Rate
We provide:
- setup of Web Analytics reporting to measure
conversion rates for your website goals - analysis and consultation on how to increase your
conversion rates
Conversion Rate is one of the most important measurements of success for your website. When you develop a website for your business you should have specific goals for the site that help your business grow.
For example, if your business goal is to ensure that your slips in the Marina are full for the season, then your website should help sell the slips. To measure the success of your website in achieving that goal, you may decide that customers filling out a slip reservation form at your site is the ultimate goal. Conversion rate then, is the number of people filling out the slip reservation form vs the number of visitors to your site. A high conversion rate means that your online marketing efforts and website are doing a great job selling your services. A low conversion may mean that you need to make some changes. Analyzing more statistics from your Web Analytics reporting will help you dig further into where you may need to make changes.
