E-Mail Marketing
We provide:
- support for permission-based e-mail
marketing campaigns - support for paid newsletter subscription
services - reporting on performance of your e-mail
campaigns tailored to your goals - design and automation of periodic
newsletters - secure management of your customer
e-mail addresses and other contact
information
RedBuoy will not support or condone
the use of SPAM. Ever.
There are 2 major types of e-mail marketing: permission based and unsolicited (otherwise known as spam). In permission-based marketing , customers give consent to a company up front to receive communication via e-mail. In a world of excess unsolicited spam, it is considered one of the best measurements of brand loyalty if customers sign-up and maintain their e-mail subscriptions with a business.
With permission-based e-mail, businesses can differ in the way in which content is delivered to customers. Depending on the website's privacy policy for example, 3rd parties may have access to the e-mail list from time to time to advertise their products. However, its clear that the best practices of e-mail marketing follow these particular rules to generate the most customer loyalty:
sign-up is voluntary at a website
the website promises something of value by signing up for the e-mail list and delivers
the website shows their privacy policy up front and sticks to it
all have the option to "opt-out" of further e-mails that is easy to find and effective immediately
E-mail marketing provides businesses a low cost direct marketing solution that can reach a broader audience than traditional advertising mediums and its performance easily measured. Through Web Analytics you can find out: how many e-mails were actually delivered, how many people responded to a specific e-mail you sent, how many e-mail recipients followed on to the site and looked at a particular product, how many of those people actually bought product from the site and so on.
