Landing Page

RedBuoy Service Benefits


We provide:

  • customization to your landing pages making
    it relevant to your customers and driven
    to your marketing goals
  • tailored landing pages designed specific to
    print or online ad campaigns
  • reporting and analysis of your landing page
    performance


Refers to the page that a customer first sees when they come to your website. They are an important "first impression" customers get about your business and say a lot about the effectiveness of your marketing campaigns. Studies have shown that you have 10 seconds or less from a time a potential customer arrives on your site to get your message across before they lose interest and move on to another site.


The goal of the landing page is to be highly relevant to what people are searching for so that when they arrive on your website, a large percentage of them become customers. Landing pages are especially important during display advertising campaigns (for example, banner ads for your site placed on other sites) because they need to carry forward the same momentum of interest that motivated the customer to click on the banner page in the first place . Making the message on the landing page appear consistent with the site from which the banner ad was originally clicked is why many companies will develop a specific landing page into their site for every display advertising campaign they run.


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