Search Engine Optimization (SEO)
When someone uses a search engine to find information, the higher a site is ranked in the results of the search, the more likely that the site will be visited. SEO refers to a technique used to make your website more relevant to specific keywords so that your site is ranked high in search results. In essence, being ranked high in search results means that more people see it and so its a valuable form of advertising for your business.
We provide:
- site assessment and recommendations
for improving your search rankings - analysis of the best keywords suited
to your business - hands-on support to optimize your web
pages and build links from other sites - competitive reporting
- continuous monitoring and support to
maintain your ranking
Search engines use many techniques to categorize your site and relate them to specific keywords but in essence, they rely on the following:
how often the keyword appears in the content of the site
how often your site is linked to from another known sites, making your site appear to be an authority with specific content. The quality of the site that your link appears can also be a factor in your ranking
SEO is a process of continuous improvement because search engines can often change their ranking algorithms while other companies may be building out their websites as well, targeting the same keywords as you are. Popular keywords will have a lot of competition from big companies (try looking up "boat accessories" as an example). Some companies will spend a lot of time and effort continuously updating their site to ensure they maintain relevancy to the search engines. When you consider the costs involved in advertising using traditional television, radio and print media, online advertising in this manner is relatively cheap and has a the potential to reach many more customers. For this reason, by investing in SEO services, companies often realize a much higher ROI than by using any other type of advertising medium.
