What is Web Marketing?
Imagine advertising your product or service on the front cover of the most popular boating magazine in the world. Imagine then that the magazine has a big fold out in the middle and allows you as many pages as you need to describe all the great things your product or service does. What if you could do this for every issue of all the most popular Boating Magazines at the same time? And, what if it only costs a fraction of what a typical, one-time print ad does?
- we show you how to improve your
website to bring in more customers - we can run online marketing campaigns
for you, utilizing methods that increase
ROI over traditional print advertising - provide training to your staff on how to
run your own internet marketing
campaigns - we monitor the performance of your
website and online marketing campaigns
against your business goals and provide
solutions to continuously improve your
bottom line.
more customers to your business as a result
of our work with you,
That's the possibility your website brings to your business. By being listed on the first page of Google, Yahoo! or Microsoft search engine results and having a captivating, sales oriented website, you have the possibility of attracting business from a much larger audience than even the biggest of boating magazines can reach.
Web Marketing starts with your business goals.
The goals you set for your business should be reflected on your website. For example, if one of your goals is to ensure all the slips in your Marina are full, then your website should focus on selling slips. If your business sells boat accessories, then your website should promote those products and provide additional opportunities to sell the products online .
Your Customers need to find you.
Being listed on the first page of Google, Yahoo! or Microsoft search engine results is an important part of promoting your business on the internet. Over 90% of search engine users click on links found on the first page. There are several techniques to improve the visibility of your site within search engine rankings which include: 1) pay to list ads in the top section of the search results (known as Pay-Per-Click or PPC) and 2) optimize your website around a few important key words so that search engines identify your site as an authority for the topic (known as Search Engine Optimization or SEO). You could also consider other ways to get noticed outside of Search Engines that include: Banner Ads, Social Media Marketing, and Affiliate Programs.
Measure Performance
The process around web marketing is one of continuous improvement, ensuring customers find you and that your site is addressing their needs. Using internet tools like Google Analytics, you can find out how many people are visiting your website, which products or service people are most interested in, which products they are least interested in, what words they used in a search engine to find your website, and much more. Measuring the performance of your site can help you fine tune your online marketing efforts in order to bring more customers to your business.
